We Care
The We Care Campaign unites and amplifies the voices of unpaid carers across the country, powerfully conveyed in this film.
Client: Northern Heart Films
Sector: Charity (2 Mins)
Services: Sound Design & Mix
SYNOPSIS
Undervalued and unrecognised, carers carry out extremely challenging work every day. This video demonstrates the lived experience of carers across the country, while amplifying their voices in a powerful way. It is based around a poem by Carla Mellor, with the refrain ‘you don’t see us.’
It garnered huge engagement online and was screened in Parliament.
Winner of the under 100k category in the Smiley Charity Film Awards 2023.
SOUND DESIGN
The video is divided in two - the first half is unflinching while the second offers a message of hope. In the first half we mixed the score to sound more muted and distant, emphasising the idea that the carers are not seen. The score bursts into life in the second half, occupying the full frequency range to accompany the more hopeful tone.
We also supported some of the key moments with background ambiences and foley sound, helping the piece to pack more of an emotional punch.