Ambition Institute
Multi-video campaign for Ambition Institute, highlighting various aspects of their work in teacher training.
Client: Entity Pictures
Sector: Commercial (3 x 90 Sec, 2 x 30 Sec, 7 x 15 Sec)
Services: Sound Design & Mix
SYNOPSIS
Ambition Insititue is a charity that helps educators to continually improve their ability to serve children from disadvantaged backgrounds. This campaign was quite extensive, featuring three main 90 second videos and multiple shorter ones to be used on social media.
SOUND DESIGN
While many of the videos were predominantly focused on the dialogue with a music backing, the example above is a great example of storytelling in a commercial video. In 90 seconds we have a complete narrative arc, supported all the way through with detailed sound design.